Archive for the 'Industry News' Category

Never Send Flowers in a Box Again!

Wednesday, December 31st, 2008

Gentleman: Have you ever bought your significant other flowers from a large online florist, only to learn from her that they were dropped off on her doorstep in a box for her to arrange herself?  Many people fall into this trap when buying flowers online.  They see a beautiful picture on a slick website, and […]

Attention Business Owners: Flowers Might Help with Customer Retention

Monday, April 28th, 2008

Since the inception of commerce, luxury retailers have personally thanked their customers with personal notes and small gifts as a way to nurture client relationships. In an economic downturn, however, it’s even more critical to make an impact on your current clients. MSNBC.com posted an article last week that suggests that small gestures […]

Harvard Research says Flowers Make a Happy Home

Tuesday, May 22nd, 2007

Looking for an excuse to treat yourself to fresh flowers ? Now there’s a great one: Living with flowers is good for your health and well being.
Nancy Etcoff, Ph.D., professor at Harvard University and psychologist at Massachusetts General Hospital, proved this by sending a group of people a bouquet of flowers to display in […]

Celebrate Moms

Monday, May 7th, 2007

Mother’s Day was made an official holiday in 1914 for a very good reason: Moms deserve recognition. When was the last time you said to your mother, “Mom, you have the toughest job in the world. I commend you!”? It’s probably been a long time, if at all. Mother’s Day is […]